More coverage for The Gift

As The Gift: An Interactive Storybook continues to sell well in the App Store and iTunes, it’s also getting some exciting coverage from press and media all around the world.

Our Creative Director Jos Carlyle did a fascinating interview with Joe Wikert, chair of Tools of Change at O’Reilly Media Inc, about what goes into the creation of a successful book ahead of her appearance at the Bologna Tools of Change for Publishing conference in March. You can watch the interview below.

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Content, creation and curation

The Bologna Children’s Book Fair is one of the most high profile events in the publishing calendar, gathering together some very talented people with a passionate interest in producing great reading experiences for kids.

This year the main festival at Bologna was prefaced by O’Reilly Media’s Tools of Change for Publishing conference and our Creative Director Jos was invited to give a presentation about interactive storytelling.

Jos’ speech seemed to go down particularly well, with Italian journalist Ivan Rachieli describing it as “uno splendido intervento” on the Apogeonline website.

Here is Jos’ speech in full:

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Presenting the future

We’re delighted to announce that our Creative Director Jos Carlyle and Managing Director Martin David will be representing Persian Cat Press at the Bologna Tools of Change for Publishing Conference.

TOC Bologna is put together by our friends at O’Reilly Media in conjunction with Bologna Children’s Book Fair and starts this coming weekend.

Jos is speaking as an invited guest at TOC Bologna and will be discussing interactive storytelling and the changing ways in which information is being received by today’s audiences and how that might change in the future. She’ll also be talking about our experiences producing our first app, The Gift: An Interactive Storybook.

You can read more detail on Jos’ presentation here.

As Jos says, “With touchscreen technology, and the demand for ‘on demand’, we have multiple senses, multiple screens, multiple strands, all occurring simultaneously and being absorbed at breakneck speeds.”

“What do we do about this? How do we control this? Where are the common standards? And why do we need to start bringing industry barriers down?”

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