Presenting the future

We’re delighted to announce that our Creative Director Jos Carlyle and Managing Director Martin David will be representing Persian Cat Press at the Bologna Tools of Change for Publishing Conference.

TOC Bologna is put together by our friends at O’Reilly Media in conjunction with Bologna Children’s Book Fair and starts this coming weekend.

Jos is speaking as an invited guest at TOC Bologna and will be discussing interactive storytelling and the changing ways in which information is being received by today’s audiences and how that might change in the future. She’ll also be talking about our experiences producing our first app, The Gift: An Interactive Storybook.

You can read more detail on Jos’ presentation here.

As Jos says, “With touchscreen technology, and the demand for ‘on demand’, we have multiple senses, multiple screens, multiple strands, all occurring simultaneously and being absorbed at breakneck speeds.”

“What do we do about this? How do we control this? Where are the common standards? And why do we need to start bringing industry barriers down?”

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Making Lite work of The Gift

We’re fortunate enough to be able to enjoy a high level of engagement with our customers via social media platforms like Twitter and Facebook (we’re working on Google+ and Pinterest, please bear with us) and this continues to be absolutely invaluable in terms of refining and focusing what we do still further.

It’s a direct result of this ongoing conversation that we’ve produced no less than two new versions of The Gift – and also renamed it The Gift: An Interactive Storybook.

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Cat-Nav: How to guarantee an enthusiastic app review

Our stylish, informative and free-to-download Cat-Nav discovery app has proved to be a big hit with discerning iStory fans all around the world.

Persian Cat Press Marketing & PR Manager Sean Smith is responsible for commissioning the reviews on Cat-Nav, and here he talks about the thinking behind it.

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Guest post: Dave Windass on The Gift

Dave Windass is a Hull-based playwright with a background in journalism for The Stage, the Hull Daily Mail and the Big Issue in the North – where he worked with our Marketing & PR Manager Sean Smith.

These days, Dave spends his time writing plays like Sully and Thinspiration for Hull Truck Theatre and is currently developing a piece about the life of the British film mogul J Arthur Rank. He also spends a lot of time reading to his four-year-old son Finn.

Dave downloaded The Gift and gave us some lovely feedback through Twitter and iTunes so we asked him to tell us more. Over to Dave:

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What people are saying about The Gift

The Gift has been in the App Store and iTunes for just under a week and the response has been little short of overwhelming – people seem to like it. A lot.

We’ve already had a number of brilliant reviews and we’re expecting more to follow in the coming days and weeks.

We’ve been deeply touched by the warmth that has greeted The Gift. It’s been lovely to read the perceptive comments and complimentary words of people who clearly have a good understanding of the love and care that has gone into The Gift’s production.

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Cat-Nav: Guiding you to the best iStories in the App Store since 2012

Our free-to-download Cat-Nav app is now available in the App Store and iTunes and we’ve had some lovely comments from people who’ve downloaded it already.

“Handy app with nicely written reviews,” says MsPPotts on our page in the App Store. “I was getting a bit fed up trawling around for quality novels. Great to have the donkey work done for me ..”

We’re delighted that people seem to like Cat-Nav and comments like this are especially nice to see because, despite being in the planning stages for the best part of a year, the production of the Cat-Nav app was a pretty short process.

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