Presenting the future

We’re delighted to announce that our Creative Director Jos Carlyle and Managing Director Martin David will be representing Persian Cat Press at the Bologna Tools of Change for Publishing Conference.

TOC Bologna is put together by our friends at O’Reilly Media in conjunction with Bologna Children’s Book Fair and starts this coming weekend.

Jos is speaking as an invited guest at TOC Bologna and will be discussing interactive storytelling and the changing ways in which information is being received by today’s audiences and how that might change in the future. She’ll also be talking about our experiences producing our first app, The Gift: An Interactive Storybook.

You can read more detail on Jos’ presentation here.

As Jos says, “With touchscreen technology, and the demand for ‘on demand’, we have multiple senses, multiple screens, multiple strands, all occurring simultaneously and being absorbed at breakneck speeds.”

“What do we do about this? How do we control this? Where are the common standards? And why do we need to start bringing industry barriers down?”

Essentially, without giving too much away about Jos’ presentation, we feel that it is imperative that reading content for future generations is as carefully created and curated by the publishing industry as it has been in the past. And we’re ready to talk about how we can move forward with this.

If you’re attending TOC Bologna, we hope you’ll find time to stop by Jos’ presentation and take the opportunity to say hello to Persian Cat Press’ two founders (if you would like to make a formal appointment, mail us at

Jos is part of a stellar line-up at TOC Bologna and will be appearing at the conference alongside a number of names that will be familiar to anyone with even a passing interest in children’s apps, including Kate Wilson of Nosy Crow, Christian Dorffer of Mindshapes, Touchoo’s Omer Ginor, Jennifer A Perry from Sesame Workshop, Woody Sears of iStoryTime and Lippo Luukkonen from WSOY.

With keynotes from Russell Hampton of Disney Worldwide, Elizabeth Wood of World Reader and Junko Yokota, Director of the Centre for Teaching through Children’s Books, a fascinating few days in the beautiful city of Bologna is guaranteed.

You can follow the proceedings at TOC Bologna via the Twitter tag #tocbologna and regular streams from the TOC Bologna site itself.

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