Wherever we go, people always seem to be very complimentary about the Persian Cat Press logo. We’re glad that it seems to strike a chord with so many people and we thought we’d tell you how it came about.
Over to our Creative Director Jos Carlyle:
“I was at my mother’s house, chatting to my brother Roabbi one Autumn afternoon. We were sitting on the floor, kind of lounging around in that comfortable way that siblings do together.
“As always, there were pens, paper and books scattered around (we both wrote, drew and read avidly). That day we were flicking through some graphic novels, talking about the books we were going to publish together one day: those kind of extraordinary, beautiful, limited edition books that take your breath away and smell wonderful.
Rob was not long out of hospital, having recently suffered a psychotic episode due to his schizophrenia. At one point during the episode he’d firmly believed he was a Persian cat. We laughed about it, lounging around the floor, decided that we’d name our mighty, wonderful-smelling publishing empire Persian Cat Press, and began to idly doodle some logos.
“We doodled away for a while, cats in all sorts of poses, just from memory. Most of the doodles were comical, but some were pretty good. I think it was later that evening we started stylising the cats’ bodies with lines.
“Later still we found some cat silhouette images. That’s when things started getting elegant as we applied our lines idea to some slender proportions.
“After that the sketches got waylaid amongst the years, dust and inevitable piles of paper. But they were never lost – and when Persian Cat Press was incorporated in 2010, the sketches were there to define us from the start.
“Operations Manager at the time Sam Perry was charged with the job of taking the original pencil sketch and turning it into a digital design. This design was passed to Changing Horizons, the company that was building the Persian Cat Press website, and their designer Steve fine tuned it into the logo we have today.
“For me, the Persian Cat Press logo is important because it’s the realisation of a dream – made possible by the legacy of two people I loved, and still love, deeply.
“My brother’s death left me vowing to one day build that company we’d laughed about that day.
“My mother’s death not long afterwards confirmed to me that life is what we make it, that we should make every day count and our dreams a reality.
“The Persian Cat Press logo represents the fact that this business is a very personal endeavour to me; that I consider it a family.”